(Fashion editorial)
Milan, 2025
A portrait in which the subject is only half the sitter. Hard light pulls a second figure from the body: taller, stranger, almost comic. The editorial uses shadow as styling, turning a minimal set into a quiet study of projection - what the camera records, what the body performs, and what remains just out of reach.
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(Fashion editorial)
Milan, 2026
Client: Aristide Hoepli™
A portrait of the individual as a beautiful error inside the civic machine. Shot in high-contrast black and white, skin meets repeated concrete, while the wide lens bends architecture into pressure. The editorial moves between elegance and estrangement, treating the city not as backdrop but as a social structure the subject resists simply by remaining singular.
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(Fashion editorial)
Milan, 2026
An editorial about the things the body absorbs and the ways they return: as gesture, appetite, language, or glow. Saturated colour, close framing, and a light held inside the mouth turn consumption into performance. The image sits between seduction and warning, asking whether we speak by choice, or simply reveal what we have taken in.
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(Fashion editorial)
Milan, 2025
Client: Çanaku™
Ballet motion meets tailored form in a stripped-back, film-shot studio study, printed for delivery. Rather than freeze the dancer at a perfect apex, the series follows the tension before and after it - cloth falling, limbs folding, gravity re-entering the frame. The resulting images treat elegance not as stillness, but as a temporary negotiation with weight.
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(Parfume campaign)
Milan, 2024
Client: Montblanc (Spec Ad)
A speculative fragrance campaign built around presence rather than performance. The portrait strips masculine luxury back to gaze, gesture, and contrast, allowing the bottle to enter as an object of consequence rather than decoration. Grain, close cropping, and monochrome weight give Legend the feeling of a memory already established: intimate, controlled, and difficult to dislodge.
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(Fashion editorial)
Milan, 2024
Formalwear leaves the office and enters unstable ground. Oversized tailoring, school-uniform checks, and winter vegetation place discipline against disobedience: the clothes hold their structure while the body refuses the expected pose. Shot with a cool, direct gaze, the editorial finds authority in awkwardness and lets polish coexist with something deliberately unresolved.
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contact@relmon.net
Milan, Italy
Sofia, Bulgaria
Founder & Creative Director
Sofia, Bulgaria
2021–2023
Independent clothing label. Led its brand identity, product direction, campaign systems, e-commerce imagery, editorial content and production. Built a consistent visual and verbal world across garments, photography, typography and digital touchpoints.
Freelance Art Director & Photographer
Milan, Italy
2023–2026
Delivered art direction and photography projects for brands, magazines and modelling agencies. Led projects from visual research and concept development through art direction, photography and post-production, translating client briefs into cohesive visual outcomes across brand, editorial and agency contexts.
Selected Clients
Girotti, Hoepli, Çanaku, Amour Propre
Madame Figaro GR, The Calendar Magazine
Brave Models, Boom Models, Ivet Fashion
NABA Milan, Italy
(Nuova Accademia di Belle Arti)
2023–2026
Graphic Design & Art Direction
Major in Advertising
Practice
Advertising and creative strategy, art direction, copywriting and verbal identity, brand systems, editorial design, photography, moving image, UX/UI and generative visual development.
Theory & Critical Studies
Semiotics, History of Modern Art, Theory of Mass Media and Aesthetics of New Media, applied to brand meaning, cultural representation, audience interpretation, media context, interface culture, algorithmic distribution and synthetic imagery.
Concept Development
Creative Strategy
Integrated Campaign Development
Copywriting & Tone of Voice
Brief & Audience Analysis
Visual & Cultural Research
Brand & Visual Semiotics
Brand Identity & Visual Systems
Script & Narrative Development
Photography & Image Direction
Moving-Image Direction
Treatments & Storyboards
Casting, Styling & Locations
Creative Production
Editing & Post-Production
Presentation & Pitch Development
UX/UI Systems
AI-Assisted Visual Development
Image-to-3D & VFX Previs
National Advertising Competition
Finalist, Italy
2025
Integrated Awareness Ad Campaign
(Art Director & Producer)
Selected as one of three finalist teams nationwide in Italy. Developed in response to the cybersecurity-awareness brief from Agenzia per la Cybersicurezza Nazionale, with a jury including representatives from ACN, Saatchi & Saatchi and Socially Correct.
Franke Coffee Systems x NABA Italy
Winning Academic Project
2026
Exterior Coffee-Machine Design
(Creative Director & Producer)
Developed a tactile exterior-panel concept using embossed coffee-bean metal plates to connect the product experience with Franke’s premium brand perception.
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma
PubCoder
Film & Image
Adobe Premiere Pro
Adobe After Effects
Adobe Lightroom
Capture One
3D & Previsualisation
Blender
Sketchup
Meshy
Tripo
Generative Image & Video (AI)
Autodesk Flow
Seedream & Seedance
Runway Aleph
Eleven Labs
Grok
Topaz
Midjourney
Veo & Nanobanana
Full professional proficiency
Bulgarian
Native tongue
Italian
Beginner level
German
Elementary proficiency
(Ad campaign)
Milan, 2025
Client: National Cybersecurity Agency Italy
A finalist campaign for Saatchi&Saatchi Socially Correct national advertising competition for Italy. Built a modular system and reframed routine behaviors as risk touchpoints.
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(TV Commercial)
Milan, 2026
Client: Twizzlers (Spec Ad)
Developed a speculative fourth film extending an established campaign world through restrained humour and observational timing. Contributed across concept, visual language, location scouting, casting, filming and editing.
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(Coffee machine redesign)
Milan, 2026
Client: Franke Coffee Systems™
The brief called for a bold, positively disruptive “Mytico Due” that remained premium, realistic for hospitality, and technically unchanged. I responded through material rather than form: a burnished copper skin whose flame-like movement adds Italian theatre to Swiss precision. Applied only to the customisable surfaces, the concept preserves the machine’s award-winning architecture, then expands into screen graphics, showroom environments, and a campaign built around the line “The surface that remembers the flame.”
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(Brand identity)
Milan, 2026
Client: UMN™
UMN’s brief positioned AI as a useful but imperfect tool, reserving the agency’s most valuable work for human judgement, reflection, and authorship. I translated that position into an identity that feels accumulated rather than automated: a compact monogram, mineral surfaces, living systems, and disciplined editorial typography. Across guidelines, web, print, and environmental applications, the system makes four values visible: editorial judgement, human authorship, visual alignment, and technical precision, under one line: “In chaos, we take our time.”
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(Ad campaign)
Milan, 2026
Client: Ministry of Finance & Bulgarian National Bank (Spec Ad)
Research-led campaign addressing fraud during Bulgaria’s euro transition across film, OOH, social and print. Combined institutional authority with character-led humour to make practical information clear, reassuring and memorable.
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(Editorial design)
Milan, 2025
Conceived, wrote and designed an independent publication, defining its editorial architecture, tone of voice, typography, imagery, pacing and production.
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(Clothing label)
Sofia, 2021-2023
Independent label I founded, focused on essential forms and disciplined craft. I led identity, product language, visual systems, and campaigns end-to-end. RELMON™ treated clothing as a quiet system rather than seasonal noise: reduced silhouettes, controlled repetition, and one graphic language carried across garment, image, packaging, and screen. Restraint was not an absence, but the label’s clearest position.
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(TV Commercial)
Milan, 2026
Client: Vespa (Spec Ad)
“Timeless Tomorrow” is a speculative TVC concept for Vespa Retrokit, built around the tension between individual taste and urban uniformity. The shotlist follows a deliberately styled rider through a copy-paste city of repeated routines, identical commuters and interchangeable scooters, where his red Vespa becomes the one unmistakable signature. Choreographed repetition, grey uniformity and a single red interruption position Retrokit as timeless design within contemporary urban life.
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(Packaging design)
Milan, 2026
Client: Martesana (Educational project)
The project treats Martesana’s panettone not simply as a dessert, but as a shared Milanese ritual. Moving beyond conventional Christmas imagery, the packaging draws on the ornamental marble floors of the Duomo di Milano, transforming hand-sketched motifs into a vivid modular pattern system across a family of gift boxes. The result gives the act of gifting, opening and sharing panettone a distinctive visual language rooted in the city’s cultural memory.
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