(Fashion editorial)
Milan, 2025
A portrait in which the subject is only half the sitter. Hard light pulls a second figure from the body: taller, stranger, almost comic. The editorial uses shadow as styling, turning a minimal set into a quiet study of projection - what the camera records, what the body performs, and what remains just out of reach.
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(Fashion editorial)
Milan, 2026
Client: Aristide Hoepli™
A portrait of the individual as a beautiful error inside the civic machine. Shot in high-contrast black and white, skin meets repeated concrete, while the wide lens bends architecture into pressure. The editorial moves between elegance and estrangement, treating the city not as backdrop but as a social structure the subject resists simply by remaining singular.
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(Fashion editorial)
Milan, 2026
An editorial about the things the body absorbs and the ways they return: as gesture, appetite, language, or glow. Saturated colour, close framing, and a light held inside the mouth turn consumption into performance. The image sits between seduction and warning, asking whether we speak by choice, or simply reveal what we have taken in.
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(Fashion editorial)
Milan, 2025
Client: Çanaku™
Ballet motion meets tailored form in a stripped-back, film-shot studio study, printed for delivery. Rather than freeze the dancer at a perfect apex, the series follows the tension before and after it - cloth falling, limbs folding, gravity re-entering the frame. The resulting images treat elegance not as stillness, but as a temporary negotiation with weight.
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(Parfume campaign)
Milan, 2024
Client: Montblanc (Spec Ad)
A speculative fragrance campaign built around presence rather than performance. The portrait strips masculine luxury back to gaze, gesture, and contrast, allowing the bottle to enter as an object of consequence rather than decoration. Grain, close cropping, and monochrome weight give Legend the feeling of a memory already established: intimate, controlled, and difficult to dislodge.
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(Fashion editorial)
Milan, 2024
Formalwear leaves the office and enters unstable ground. Oversized tailoring, school-uniform checks, and winter vegetation place discipline against disobedience: the clothes hold their structure while the body refuses the expected pose. Shot with a cool, direct gaze, the editorial finds authority in awkwardness and lets polish coexist with something deliberately unresolved.
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contact@relmon.net
Milan, Italy
Sofia, Bulgaria
Founder & Creative Director
Sofia, Bulgaria
2021–2023
Independent clothing label. Led its brand identity, product direction, campaign systems, e-commerce imagery, editorial content and production. Built a consistent visual and verbal world across garments, photography, typography and digital touchpoints.
Freelance Art Director & Photographer
Milan, Italy
2023–2026
Delivered art direction and photography projects for brands, magazines and modelling agencies. Led projects from visual research and concept development through art direction, photography and post-production, translating client briefs into cohesive visual outcomes across brand, editorial and agency contexts.
Selected Clients
Girotti, Hoepli, Çanaku, Amour Propre
Madame Figaro GR, The Calendar Magazine
Brave Models, Boom Models, Ivet Fashion
NABA Milan, Italy
(Nuova Accademia di Belle Arti)
2023–2026
Graphic Design & Art Direction
Major in Advertising
Practice
Advertising and creative strategy, art direction, copywriting and verbal identity, brand systems, editorial design, photography, moving image, UX/UI and generative visual development.
Theory & Critical Studies
Semiotics, History of Modern Art, Theory of Mass Media and Aesthetics of New Media, applied to brand meaning, cultural representation, audience interpretation, media context, interface culture, algorithmic distribution and synthetic imagery.
Concept Development
Creative Strategy
Integrated Campaign Development
Copywriting & Tone of Voice
Brief & Audience Analysis
Visual & Cultural Research
Brand & Visual Semiotics
Brand Identity & Visual Systems
Script & Narrative Development
Photography & Image Direction
Moving-Image Direction
Treatments & Storyboards
Casting, Styling & Locations
Creative Production
Editing & Post-Production
Presentation & Pitch Development
UX/UI Systems
AI-Assisted Visual Development
Image-to-3D & VFX Previs
National Advertising Competition
Finalist, Italy
2025
Integrated Awareness Ad Campaign
(Art Director & Producer)
Selected as one of three finalist teams nationwide in Italy. Developed in response to the cybersecurity-awareness brief from Agenzia per la Cybersicurezza Nazionale, with a jury including representatives from ACN, Saatchi & Saatchi and Socially Correct.
Franke Coffee Systems x NABA Italy
Winning Academic Project
2026
Exterior Coffee-Machine Design
(Creative Director & Producer)
Developed a tactile exterior-panel concept using embossed coffee-bean metal plates to connect the product experience with Franke’s premium brand perception.
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Figma
PubCoder
Film & Image
Adobe Premiere Pro
Adobe After Effects
Adobe Lightroom
Capture One
3D & Previsualisation
Blender
Sketchup
Meshy
Tripo
Generative Image & Video (AI)
Autodesk Flow
Seedream & Seedance
Runway Aleph
Eleven Labs
Grok
Topaz
Midjourney
Veo & Nanobanana
Full professional proficiency
Bulgarian
Native tongue
Italian
Beginner level
German
Elementary proficiency
contact@relmon.net
Milan, Italy
Sofia, Bulgaria
Junior Art Director and integrated creative. I translate research and strategy into distinctive campaign ideas, copy and visual worlds across design, photography and film. My practice connects concept development with hands-on production, informed by visual culture, contemporary media and AI-assisted visual development. I bring discipline and resilience shaped by my background as a six-time World karate champion.
Advertising
Photography
CV